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30-May-2018 15:59:59

The 2 biggest health marketing mistakes (and how to prevent them)

Marketing is one of those things that lands on health and wellness professionals "list of least favourite activities" or the "too hard basket".

Marketing can feel like such a "hit and miss" activity and, frankly, like just a waste of time. After all if you had wanted to be a marketer you would have enrolled in marketing school. Right? 

You might feel frustrated and disappointed with the results from your marketing activities. Or, perhaps you are starting out in your own and you want to avoid the biggest mistakes.

If either of the statements above resonate, you will find this article helpful. 

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30-Apr-2018 17:43:37

Ethical Healthcare Marketing: The 3 Fundamentals

Does the thought of marketing your healthcare services fill you with dread?

If so, it is time "to get over it". Present day healthcare marketing, after all, is not about you. Consumers are now front and centre in a digital health strategy.

One in 20 Google searches are for health related information (source: Google) and 72% of internet users have searched online for health information in the past year (source: Pew Research).

The majority of these searches evolve around:

  • symptoms & conditions
  • treatments
  • healthcare institutions, treatment centres and healthcare professionals
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19-Apr-2018 15:04:48

Healthcare and Wellness Professionals: Here's how to market and grow your practice online

"I want you to help me get online."

This is typically what I hear when I meet practitioners who mainly rely on offline marketing channels to grow their business.

I always respond by asking them why they feel that they need to be online. The answers vary but here's what I often hear:-

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20-Mar-2018 07:08:00

Here's why the web cookie is past its use by date

In a mobile first world the cookie has been relegated to play second fiddle to people-based marketing. So what is people-based marketing and why must marketers need to come to grips with things like first party data and the role of persistent IDs?

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15-Mar-2018 07:42:00

How to be a pro at marketing a medical practice [within AHPRA guidelines]

Does the thought of marketing your medical practice or healthcare service send shivers up your spine? Worried about breaching National Law or simply confused about what the deal with social media is? 

This quick read is for you. We discuss what you must stay clear of and how to keep within AHPRA's guidelines.

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13-Mar-2018 07:40:00

5 Steps to Getting Your Medical Practice on Google My Business

Google My Business has become the Daddy of all directories. Claiming your business page on Google will help your clinic or healthcare practice show up high in the search engines when prospective patients are searching for health services in your local area.

This is very helpful for practices that want to grow their business.

The good news is that it is easy to set it up. In this short post I describe the five simple steps along with screen shots of what you can expect to see.

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08-Mar-2018 07:09:00

5 Proven Content Ideas For Dentists, Specialists and other healthcare businesses

Traditional Marketing Talks at People. Content marketing talks with them. - Doug Kessler

So you have set up your Facebook Page, checked what AHPRA says you can and can't do marketing your health business in the digital era. Time to get active on social media but where do you start and what do you post.

To help you, we've listed five content ideas that will help you take your first steps on the road to content and social media marketing success.

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05-Mar-2018 10:12:33

How do i use social media for my healthcare practice

When was the last time you posted something to your Facebook page? Not your personal one but the one that you set up (years ago?) for your healthcare practice. Maybe you got a friend to do it for you or perhaps you simply haven’t gotten around to doing the “social media thing”.

Whether you’re a sceptic or your page is gathering cyber dust, it is worth taking (another) look at  building a following on Facebook.

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